Question? [email protected]
FOR ECOMMERCE OWNERS WITH A PRODUCT TO SELL
How to Create Product Pages That Sell More Stuff...
In 40 Minutes or Less
Build your first product page or make the one you’ve got better. My three-step framework shows you what to put on it to get shoppers from “Looks good” to hitting Add to Cart.
FOR ECOMMERCE OWNERS WITH A PRODUCT TO SELL
How to Create Product Pages That Sell More Stuff...
In 40 Minutes or Less
Build your first product page or make the one you’ve got better. My three-step framework shows you what to put on it to get shoppers from “Looks good” to hitting Add to Cart.
THIS OFFER WILL EXPIRE IN...
BIG NEWS:
For The First Time Ever I'm Releasing Our Proprietary Add To Cart Formula. I’ve Used It To Help Generate Over $10 Million In Sales Across Everything From Clothes, Shoes And Furniture To Industrial Storage...
FINALLY: You Can Stop Guessing What Goes On Your Product Page...
You’ve got a product to sell.
Then you sit down to put the page together and suddenly you’ve got a dozen decisions to make.
What do you say first? Which photos do you use? How much does someone actually need to know before they’ll buy?
So you look at a few other stores. One’s got a photo and two lines. Another’s apparently writing a novel. Brilliant. That narrows it down!
What if you could sit down with one of your products and know exactly what to put on the page?
You’d know how to give someone a reason to want it, what they’ll want to know before they buy, and what you can show them so they feel confident hitting Add to Cart.
That’s what I’ll show you in The Add to Cart Formula. You can use it on your first product page or on one you’ve had live for years.
Rob McNicoll
ECOMMERCE OPERATOR & CONSULTANT
*CURRENTLY RUNNING 3 ECOMMERCE BUSINESSES DOING OVER $400k A MONTH
WHO AM I AND WHY SHOULD YOU LISTEN?
Hi - I'm Rob McNicoll, and I've spent more than 25 years in marketing and ecommerce, managed advertising budgets of up to $265,000 a month and worked across more than $344 million in attributed revenue.
But more importantly, I’ve spent years working inside real ecommerce businesses where product pages actually have to sell things.
I’ve seen what happens at both ends.
I’ve helped build a specialist B2B ecommerce business from scratch.
I’ve helped established ecommerce retailers grow beyond $161k a month and keep growing.
And I’ve worked on stores selling everything from relatively straightforward products to purchases that customers can spend weeks considering before they finally buy.
So I’m not interested in making a product page look prettier for the sake of it.
The question is whether the page is doing its commercial job.
Because once someone has shown enough interest to view a product, you want to make it as easy as possible for them to take the next step.
HERE’S THE PROBLEM WITH MOST PRODUCT PAGE ADVICE
Ask what should go on your product page and you’ll get plenty of advice.
Make the Add to Cart button bigger.
Add a sticky Add to Cart button.
Write a long description.
Write a short description.
Add more icons.
Move the reviews.
Add another pop-up.
Put delivery information higher up.
Add urgency.
Add a discount.
Some of that might help. But before you spend an afternoon moving things around, let me show you what I’d look for on your page if I were buying from you.
Say you sell a rain jacket. Your page tells me it’s got taped seams, a waterproof membrane and an adjustable hood.
I walk to work. What I want is to get there in a downpour and go straight into a meeting without looking like I’ve walked through a car wash.
Help me picture that and I’m interested.
I’ll be wearing it over a hoodie half the year.
Is there enough room in my usual size? I’d like to work that out before I order two jackets and give myself a returns job.
And when you say it’ll keep me dry, I want a reason to believe you.
I’d pay attention to what happened when you tested it in sustained rain, or what a customer said after walking an hour in a downpour.
Once I can see myself wearing it, know which size to order and believe it’ll do the job, I’m looking for the Add to Cart button myself.
INTRODUCING: THE ADD-TO-CART FORMULA
Right. Let’s do that for something you sell.
Pick a product. If it’s already got a page, pull it up. If you’re building your first one, open a blank draft. Over five short lessons, I’ll show you how to use my three-step framework on that product.
See the page through your shopper’s eyes. Use my Product Page Check to work out what someone needs to see before they’re ready to hit Add to Cart.
Know what to put on the page and how to do it. I’ll walk you through examples so you can decide what to write, what to show and which changes are worth making to a page you’ve already got.
Know what to measure once the page is live. I’ll show you how to track your Add to Cart rate so you can see how often shoppers take that next step.
You’ll come away with a clear list of what belongs on your page and how to put it there. And next time you’ve got a product to put online, you’ll know where to start.
TWO BUSINESSES I’VE HELPED GROW
I’ve used the approach I teach in this workshop with multiple companies, including a business getting ready to take its first online order and a retailer that already had sales coming in. Here’s how those two jobs went.
Starting from scratch
I helped launch a specialist online store selling to other businesses. We went from £0 to £43k a month (about US$58k) in 10 months.
Growing a store that was already selling
When I started working with this retailer in August 2024, it was doing about £20k a month. By December, it was doing about £74k. It hit £190k in May 2026 and was doing £120k+ a month (about US$161k) by August.
There was plenty of work behind both of those results. The Add to Cart Formula is the work we did on the product pages.
I’ll show you how to decide what to say and what to show so the person looking at your product can see why they’d want it and feel ready to hit Add to Cart.
GET INSTANT ACCESS FOR JUST $4.95
Pick a product and give me 40 minutes. For about the price of a coffee, I’ll show you what to put on its page and how to put it there, whether you’re getting it ready to launch or making the one you’ve got better. The coffee’s gone in an hour; your page will keep on working every time another shopper lands there.
Why Just $4.95?
For three reasons:
1. Money talks. It’s easy to download something free and leave it sitting in a folder. Pay a few dollars for it and you’re more likely to sit down with a product and actually give it a go. That’s what I want you to do.
2. It’s a numbers game. I want thousands of ecommerce owners to use this on their own products. At $4.95, it’s an easy one to try, even if you’re still getting your store off the ground.
3. I’ve got other things that can help you grow your store. If you use this workshop and it helps you, I’m hoping you’ll come back for more. That’s a good reason for me to make the first thing you buy from me both useful and inexpensive.
So yes - part of the reason I can keep this at $4.95 is because I hope some people will want to go further with me afterwards.
If you do, that will be great.
If you don’t, you’ve still got the Add-to-Cart Formula you came for.
Yes, of course there is a guarantee!
While I can't guarantee that you will double your sales next month, I do think knowing what to put on your product page and how to put it there is worth a lot more than $4.95.
If you’re not blown away by what you get, email me at [email protected] within 30 days of buying and I’ll give you your money back. No questions asked.
FREQUENTLY ASKED QUESTIONS
Q: Can I use this before I launch?
A: Yes. If you’ve got a product to sell, open a draft and work through the workshop with that product in mind. You’ll know what to say and what to show before your first shopper sees the page.
Q: What if my store is already making sales?
A: Pick a product you’d like to sell more of and pull up its page. I’ll show you what’s worth adding or changing and how to do it. You can use the same approach on other products afterwards.
Q: Do I need to be a copywriter or a web designer?
A: If you can edit the words and photos on a product page, you can put this to work. I’ll walk you through examples so you can see how to do it for your product.
Q: Will this work for what I sell?
A: It’s for people selling physical products online. Someone buying a pair of shoes needs to see different things from someone ordering industrial shelving. I’ll show you how to work out what matters to the person buying your product.
Q: What if shoppers are adding to cart and then leaving?
A: The workshop helps with the decision that happens on the product page. If plenty of shoppers are already adding the product to their cart, I’d look at what happens in the cart and at checkout next.
Q: How long does it take?
A: You can watch all five lessons in 40 minutes or less. They’re recorded, so you can pause and work on your page as you go.
Q: When can I start?
A: Straight after you buy. Pick a product and you can get going with the first lesson today.
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